Roles and Responsibilities of a Sales Manager

Here’s a look at some of the major roles and responsibilities of a sales manager.

Acquisition of new clients
Lead conversion from numerous marketing channels
Creating a short- and long-term sales plan with the intention of achieving the given objectives
Consistently meet revenue goals in accordance with team/organizational goals
Actively looking for possibilities to upsell and cross-sell to existing customers
Obtaining referrals from the current clientele to widen the sales pipeline
Management of customer relationships
Recognize customer needs and provide insights for improving the product portfolio based on interactions with and feedback from customers
Management of key accounts
Development of new accounts
Reporting and operations
Overseeing pre- to post-sales support activities for the designated goods and regions while guaranteeing the greatest level of client satisfaction

Sales Manager